Our work with Tommy’s (The baby charity) through all the Campaigns, has been underpinned by the same principles. We have created and distributed content that speaks to the right audiences, working for a charity that prevents miscarriage means we have to be informative, never alarmist whilst still meeting the expectations of multiple stakeholders.

Across each channel we distribute the video content, we ensure we’re communicating the right message to the right audiences, from Facebook adverts right through to media partnerships. We create audience sets and experiment with copy, retargeting users with more content to pull users to the end destination.


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