Penguin Random House Trailer
We have been working with Penguin Random House for more than 6 years, from the children’s department to adult and non-fiction. Our work spans content creation, strategy and distribution including influencer marketing.
From Rick Riordan releases to Peppa Pig and the Zoella book club, we work collaboratively with the different imprints to drive sales of new titles and create engagement amongst the youth and parent audiences.
If you would be interested in seeing more of our of Random House case studies, please drop Jess an email Jess Watkins She is queen of the PRH account here at The Big Shot.
Diary Of A Wimpy Kid Game
One of our favourite campaigns of 2018! We created an interactive campaign that both engaged the parents and target audience of DOAWK. Over a 4-month period, our multi-platform campaign was designed to drive pre-orders and sales of The Meltdown.
We created a Facebook Live Stream, designed a game with Nickelodeon, created a digital partnership with Cartoon Network and also went off-line with some advertorials in key magazine titles for this audience.
We were the lead agency for this campaign and it was a joy to work on and deliver results.
Feminists Don’t Wear Pink (still artwork)
We were tasked to come up with a PR-able campaign to raise awareness of Feminists Don’t Wear Pink around London
Our design team produced 50 murals of inspiring women; recreating famous images to integrate pink outfits.
These murals were placed across London on the 100 year anniversary of woman being able to vote in the UK for the first time.