Bluebird Books – Real Food Kids Will Love by Annabel Karmel
This was the first book of Annabel’s with Bluebird, and they wanted to create a buzz! The publisher wanted to drive sales and boost engagement but also keep Annabel as THE name in children’s cookery.
We created a cross-platform influencer marketing campaign that highlighted the recipes, ingredients and ease of cooking with Annabel’s recipes in Real Food Kids Will Love.
We worked with 10 parenting creators across YouTube and Instagram, videos and photos to encourage other parents to buy copies. We loved this campaign! For more examples of content from this campaign please email Annalie Coia who is queen of Pan Mac and all imprints for this publisher.